2 Corinthians 2 "Be careful"

In the last section of this chapter Paul writes about how we are to thank God because he set us up to follow in Christ procession and share the good news. He then describes how we smell different to those who are saved and those who are not. To me this means we need to put ourselves in the shoes of those we are ministering to and think about how best we can appeal to them. In their mind how do we come across. (The greatest cause of Atheists is Christians who are hypocrites). Something that looks fine to you and your Christian friend may look somehow different to someone who is not use to your way of doing things.